If content creation a vital part of your online marketing strategy? Then! Welcome to our BuzzSumo review.
Well. BuzzSumo is one of the top recommended content creation tools for businesses and marketers to analyze and track content performance across other social media platforms. With its intuitive interface and robust features, the software has become a go-to tool for many businesses and marketers who want to improve their content marketing strategy.
BuzzSumo offers a range of features that can benefit businesses of all sizes and industries. One of its most popular features is the content analyzer, which allows users to search for content by topic, keyword, or domain name. The tool then provides detailed information about the performance of the content, including social media engagement, backlinks, and shares.
In this BuzzSumo reviews, we’ll take a closer look at the features, benefits, and limitations of BuzzSumo to help you determine if it is the right tool for your business.
What Is BuzzSumo?
It is a content marketing tool that helps businesses and marketers analyze and track content performance across social media platforms. The tool allows users to search for content by topic, keyword, or domain name and provides detailed information about content performance, including social media engagement, backlinks, and shares.
BuzzSumo also offers an influencer identification tool that allows users to search for and connect with influencers in their industry, providing detailed information about the audience and engagement rate.
This tool has an interactive interface and robust features making it a valuable tool for businesses and marketers who want to improve their content marketing strategy and stay ahead of their competitors. It offers several different pricing plans with varying features and limitations, making it accessible to businesses of all sizes and budgets.
Overall, BuzzSumo is a powerful tool for marketers looking to gain insights into their content performance and improve their online presence.
BuzzSumo Reviews| GetStarted:
Getting started with BuzzSumo is very easy for users. Once you register with BuzzSumo brief onboarding video will be presented to provide a basic understanding of its functionality.
Users can access all the features and tools offered from the top navigation bar. These tools have five sections:
Discover
Content
Influencers
Monitoring & Alerts
Projects
Starting with the Discover section.
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Discover Section:
Here you will get five sections Content Ideas Generator, Trending Feeds, Keyword Tool, Topic Explorer, and Question Analyzer.
To use the content search click on the Content Ideas Generator. Then, enter the term related to your niche to start your search. You can see an overview of the top trending stories in the Research your topic section.
In the Create Your Content section, you will get a couple of charts that tell you what content will work best and drive the most engagement.
The Distribute Your Content section helps you understand which social networks to distribute your content to for maximum engagement.
The Trending content discovery section on the Discover page shows you the content that users are sharing in real-time. First, click on Trending feeds, and search for any given keyword to get feeds containing an abundance of trending content related to that particular topic. Alternatively, you can click on “Create Feed” and explore multiple topics.
And the Keywords section from the Discover menu. You can search by keyword to analyze and find related keyword ideas.
The Topic Discovery section, you can use it to generate near-infinite topic ideas for any subject. Here you can find trending feeds you can filter your results by time and language.
At last Discover section you should know about is the Questions analyzer. The tool displays the most prevalent question that actual individuals are posing regarding your brand or any keyword on forums located throughout the internet, including platforms such as Reddit, Amazon, and Quora.
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Content:
Let’s move on to the Content section. Here, research the top-performing blogs and articles on the web. There are four search tools Content analyzer, Facebook analyzer, YouTube analyzer, and Backlinks analyzer.
Select the search tool you want to use: Suppose you have selected Facebook analyzer, then enter a Facebook page name or URL. You have the option of adding multiple comparison URLs to evaluate and contrast your performance with that of your competitors.
Click the Analyze button to get all the content shared on your designated Facebook pages sorted according to your selected performance metric.
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Influencer search:
The Influencer Search section provides the necessary tool to discover new partnership opportunities to assist your influencer marketing strategy.
With the influencer search feature, you can locate influential Twitter personalities, Facebook personalities, YouTube channels, or authors within your domain. Once identified, you can approach them to promote your content.
Select the search tool you want to use: Twitter, Facebook, YouTube, or Authors. Then, search for influencers by entering a content-related keyword.
After conducting a search, the most prominent influencers on that platform linked to the designated keyword, coupled with vital metrics, will be displayed.
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Monitoring Section:
In this Monitoring section, you can set alerts for Brands, Keywords, Competitors, Content, Backlinks, and Authors/Journalists.
By setting up brand alerts, you can monitor references to your brand name over some time. It can assist you in gauging any changes in brand awareness and sentiment, be they positive or negative.
With keyword alerts, you can keep tabs on web mentions of significant keywords related to your brand. It enables you to identify new trends in your industry and gather valuable insights to guide your marketing, social media, and PR campaigns.
To get started, select Monitoring & Alerts. Afterward, you can choose the type of section you wish to monitor, the frequency of alerts, and specify the email address where you would like to receive the notifications. Also, you can integrate your Slack channel to receive updates. Then, click on create alert button.
Once you have configured the alert, BuzzSumo will automatically monitor it and notify you whenever your designated keyword is added to the internet.
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Projects:
In BuzzSumo, the Projects section serves as a repository for your data. Here, you can keep track of articles, posts, influencers, and questions you discover using the tools. You can save them to your Projects for future reference or manually add them yourself. The integration features are so smooth that switching between the Projects section and other BuzzSumo content creation tools is effortless.
BuzzSumo Reviews| Features:
It is a content research and analysis tool that provides a range of features to help businesses and content creators develop effective content strategies. Below are some of the features:
Content Discovery:
One of the main features of Buzzsumo is its ability to help users discover popular content related to specific topics or keywords. Users can search for content based on keywords, domains, authors, or specific URLs. Buzzsumo then generates a list of the most popular content pieces based on social media engagement, including shares, likes, and comments.
Influencer Analysis:
Buzzsumo tool also provides an influencer analysis tool that helps users identify influential people in their industry or niche. Users can search for influencers based on specific topics or keywords, and it will provide a list of the most influential people based on their social media presence and engagement.
Content Research:
It allows users to analyze the performance of their own published content. Users can see engagement metrics for each piece of content, including social media shares, backlinks, and page views. This information can help users understand what types of content perform best for their audience and adjust their content strategy accordingly.
Monitoring:
One of the features of BuzzSumo is the “monitoring” function, which enables users to receive notifications about brand mentions, new backlinks, and content performance on social media platforms. This feature allows businesses to stay on top of their industry and react quickly to other changes in their online reputation.
With the monitoring feature, users can discover new influencers, monitor competitor activities, and gain valuable insights into their target users’ interests and behavior.
Chrome Extention:
BuzzSumo offers a Chrome extension that allows users to access its features directly from their browser. The extension provides real-time data on content performance and social media engagement for users to analyze content and track trends. Users can also search for influencers and save content for later use.
Additionally, the extension provides a quick and easy way to share content on social media platforms. The Chrome extension is a convenient and powerful tool for businesses and marketers who want to stay up-to-date on content trends and improve their content marketing strategy.
API:
API (Application Programming Interface) allows developers to access its data and integrate it into their applications. It is a powerful tool for businesses and developers who want to access and analyze content data in a more streamlined and efficient way. The API provides access to content insights, influencer identification, social media monitoring features, customizable dashboards, and reporting tools.
After the feature page, there are other pages, like Use Case, Resources, Pricing, and Company.
Let’s talk about Use Case that contains Competitor Intelligence, Content Strategy, Crisis alerting, and many more.
Competitor Intelligence:
This BuzzSumo feature allows users to analyze and track their competitor’s content performance and social media presence. The tool provides insights into which content is performing well for competitors.
Content Strategy:
The content strategy revolves around producing high-quality content that resonates with its target audience. It includes creating informative blog posts, detailed research reports, and engaging social media content.
Additionally, BuzzSumo utilizes its platform to track the performance of its content and adjust its strategy accordingly. For creating valuable content that aligns with its user interests, this tool has established itself as a leading authority in the content marketing industry.
Crisis Alerting:
Advance warning will give you more time to respond to risks. Create alerts for relevant brands, products, and topics so you can respond quickly. The tool allows users to set up alerts for specific keywords and brand mentions and receive notifications when there is a significant increase in activity around them. Utilizing Crisis Alerting, businesses can proactively manage their online reputation and protect their brand image.
Digital PR:
Upgrade your outreach and reveal the data behind the story, which stories work, and the journalists, bloggers, and influencers behind your competitor’s success. Also, you can tag your campaign article with your clients and colleagues to showcase your success.
Video Marketing:
It is a powerful tool for video marketing, providing valuable insights into video content and engagement trends across various social media platforms. With BuzzSumo, users can discover popular videos, analyze competitor strategies, and identify potential influencers to partner with for increased reach.
The next page is Resources, which contains Blogs, Research, Webinars, Case studies, Testimonials, Wellbeing hub, API Doc, and Help sections.
BuzzSumo Pricing:
It offers five plans. You can try it for free with their 30-day free trial.
- Basic Plan $119/mo – It has essential content creation tools and data for single users. With 80 searches, one alert, and the feature includes Content Ideas Generator, Monitoring, and Chrome Extension.
- Content Creation Plan $249/mo – For those marketers and marketing agencies wanting to take their content to the next level. Five User access, 300 searches, Five alerts, and the feature it includes are content analysis reports, Question Analyzer, and Backlink Analyzer.
- PR and Comms Plan $249/mo – For agencies needing to monitor coverage, research journalists, and track trends. Five Users, 150 searches, 15 alerts, and the feature includes everything available in the basics plus a content creation plan with other features like Journalist Database, Coverage Reports, and Slack Integration.
- Suite Plan $399/mo – Ideal for the entire marketing team in large brands and agencies. It offers ten-user access, 800 searches, 30 alerts, and 20,000 mentions, a question analyzer, five years of search data, custom user access, custom export volume, custom project saving and URLs volume, custom trending feeds, content analysis reports, domain comparison reports, the top author searches, advanced influencer searches, advanced trending filters.
- Enterprise Plan $999/mo – 30 user access, Unlimited searches, 50 alerts, YouTube Analyzer, Advanced Chrome Extension, Article Uploads, Journalist Database, Coverage Reports, Slack Integration, Content Analyzer, Question Analyzer, Backlink Analyzer, Content Ideas Generator, Monitoring, and Chrome Extension.
This was all about BussSumo pricing, let’s move on to its pros and cons.
BuzzSumo Reviews| Pros and Cons:
Pros:
- It helps to identify popular content related to a specific topic or keyword.
- Provides insights into the types of content that perform well on social media platforms.
- This tool allows analysis of competitors’ content and social media engagement.
- You can help generate content creation and identify gaps in existing content.
- It offers a user-friendly interface and various filtering options to refine search results.
- Provides a content analysis feature to assess the performance of published content and adjust future strategies accordingly.
- Helps to build high-performance trends.
Cons:
- Some features may require a more expensive subscription plan.
- The results may be shocking for more established or popular websites and influencers.
- This tool may not always capture the most recent or up-to-date content in niches or industries.
- This tool may not fully account for regional or language-specific content popularity or engagement.
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BuzzSumo reviews| Final thought:
For marketers in the field of content marketing and public relations, BuzzSumo is a valuable resource, offering a variety of tools to assist in analyzing content, discovering fresh concepts, and refining influencer marketing tactics.
The user interface is highly intuitive, ensuring a hassle-free experience. The tool is user-friendly and uncomplicated enough for beginners. While also providing the flexibility and in-depth analysis required by larger marketing teams and agencies.
If our BuzzSumo reviews have yet to convince you, then try it once. Using the 30-day free trial, you can explore BussSumo and determine if it aligns with your requirements. Click the button below to begin your trial.
