In today’s world of online advertising, native ads have emerged as one of the most effective ways of reaching out to potential customers. However, managing native ads across multiple platforms won’t be easy. And that’s why marketers look for the best native ad management platforms, and Brax claims to be the one. So basically, it is a tool that helps marketers manage their native ads on multiple platforms using a single dashboard.
So in this review, we will examine whether Brax is the best native ad management platform currently available. We will explore its key features, pricing, ease of use, and overall effectiveness in helping marketers achieve their advertising goals. And by the end of this Brax review, you will learn about Brax’s strengths and weaknesses and whether it is the right platform for your native advertising needs.
About Brax.io
Brax is a platform that would help you bulk manage ads on multiple native advertising platforms. It provides you with a single and easy-to-use dashboard that streamlines the process of content syndication across platforms like Yahoo Gemini, Taboola, Outbrain, Revcontent, etc.
Additionally, Brax.io’s advanced analytics and reporting tools allow you to track the performance of your campaigns. By utilizing this information, you could improve your campaign strategy and generate insights that will result in more effective advertising in the future. Also, Brax can provide you with powerful targeting options, including demographic, geographic, and behavioral targeting.
Founded in 2014, it became one of the best US-based native ad management platforms. Marketers can use just this one tool to distribute their content on multiple websites. All your data would be safe in a single space, which includes your advertising cost, audience engagement, and conversion data.
Along with these features, it also fetches you a powerful editor interface, which you can use to create new campaigns or even update your older campaigns. Depending on your marketing goals and budget, you can adjust your ad bidding to ensure more ROI and conversion for your business.
Now you might have got a glimpse of this native ad management platform, let’s continue with this Brax review to learn more about how it works and could be beneficial for marketing your business.
Is Brax.io Worth it?
Determining whether Brax.io is a worthy option to manage your marketing depends on your advertising needs and budget. However, Brax.io offers a range of features and benefits that make it a worthwhile investment for many businesses. It has a simple-to-use interface, and advanced features allow you to manage your campaigns running across some of the most popular native ad networks. Also, this platform offers flexible pricing plans to suit businesses of all sizes and budgets, with no minimum spending requirements or long-term contracts.
Let’s move forward in the Brax review to know more about its features in detail:
Ease Of Usage
To use this tool, you don’t have to be a very skillful marketer. Even a beginner can start using this tool to advertise their business using Brax. When you sign up for the first time on Brax, you will have to connect at least one of your accounts (you may choose Outbrain, Taboola, Facebook, Yahoo, Google Analytics, or any other account). For each supported network, you will find the guide to follow. Make sure to set the toggle button “On” for the account you have added.
And now, you are ready to create campaigns on all the platforms you have added there. While adding Google Analytics have to follow a few more additional steps. Also, it shows step-by-step instructions, which you can follow to add your Google Analytics account. There you have the button “Sync Campaigns” that will help you to connect data from all the native ad networks you have added.
Using the data, you can check on your campaigns and optimize them accordingly to attain better ROI for your business.
Simplified Campaign Management
If you want to manage ad campaigns to run on multiple native ad platforms, it would be a challenge for you. However, you can use the Brax.io tool to manage all your campaigns running on platforms like Taboola, Outbrain, Revcontent, and Yahoo Gemini. Instead of logging in to all the native ad platforms, you can simply log in to the Brax to distribute your content on different advertising platforms. Isn’t that great?
Moreover, you can also connect it with Google Analytics to collect data on cost per click, ad performance, and other details. Accordingly, you can schedule your campaign depending on the CPC, budget, pause time, and resume time you want to set. Also, you can compare your ad creatives by using A/B testing to check on the profits and ROI of each campaign. So you can later optimize them and make them more effective.
Automate Campaign Optimization
Even with all the data you have, it would be quite a haste for you to optimize each and every campaign running on several native ad networks. If you also have been struggling to find all your underperforming campaigns, then Brax has a solution for you.
Brax has this feature where you can select the key metrics and create optimization rules for your campaign around that. It will automatically apply those rules to all the campaigns running on different ad networks.
For example–
If you have decided on the lowest engagement threshold limit for your campaign, Brax will automatically pause all ads having lower engagement than the value you have set.
This feature would help you further optimize your campaigns without any guesswork. So you can focus on creating high-converting campaigns that bring more revenue to your business.
Bulk Ad Management:
Using Brax.io, you can design a single ad to distribute across several native ad platforms. You can quickly generate “n” numbers of different ad versions by adding your image creatives and landing page URLs without much effort. You can even change the names of different adverts to bring more variety to your native advertising.
Moreover, it even provides you with features to optimize your campaign, making it more effective. It will allow you to access complex target settings, using which you can do A/B to know what type of content performs better and is most suitable for your audience. Also, it provides you with features to bulk update your ad budget, bids, and targeting options for your campaign. So it would be about gaining more conversions for your business.
Track Your Data:
If you manage your native ad placement manually, there is always a chance of human error. However, by using Brax.io, you can overcome this problem because of its accurate data tracking consistent forever.
Brax helps you to import your ad analytics data by integrating with tools like Google Analytics. That would get you a holistic view of how your ads are performing. It also has the functionality that organizes the collected data, so you can easily compare your ad revenue and expenditure.
Brax allows you to compare ad campaigns by their performance side by side. And you can also set your preferred KPIs to ensure only investing in campaigns that work best for your business. Also, you can use Brax to export the data ad data reports in the form of CSV or spreadsheet. You can analyze those data to improve your marketing strategies and enhance your native advertising campaign.
Pros & Cons
Pros
Automatic Ad Optimization
Brax has this feature where you can set auto-optimization rules for the campaign based on the key performance indicators.
Excellent Support
They also educate users on how to use Brax and how it functions. You can also contact their team or raise a ticket for any issues, which they sort out as soon as possible.
Simple To Use:
With the single centralized Brax dashboard, you can manage all your native ad advertising placed on different ad networks.
Access To Multiple Ad Networks:
Brax allows you access to multiple advertising platforms, which include Outbrain, Taboola, and RevContent for your ad placement.
Create Multiple Ad Versions:
You can create multiple versions of your ad content simply by changing the images and headlines of your adverts.
Bulk Ad Placement
Brax native power editor allows you to create, schedule and update ad content across several ad networks in bulk.
Cons
Limited Ad Networks:
The only issue we see on Brax is that it provides limited ad networks where you can run your campaign. However, they are actively working on expanding their reach on other ad networks.
Brax.io Pricing
Brax offers 4 pricing options to accommodate all kinds of small, medium, and large-scale organizations-
- Starter
- Business
- Enterprise Gold
- Enterprise Platinum
Also, it offers 14 days of free trial on all of its plans to experience its tool without paying anything. After the end of the free trial, you can proceed with the original plan, paying the monthly charges of the package you have selected. If you aren’t satisfied with the services, you can cancel their subscription any time you want.
Starter
Under the starter pricing, you can manage ad campaigns worth $10,000 per month just by spending $199 per month. If your ad spending exceeds that limit, it will cost you an extra 2% for that.
Business
A business plan offers similar features as a Starter plan. It allows you to manage ad campaigns worth $50,000 per month by paying $499 per month. If your ad spending exceeds the limit, it would cost you 1.5% extra.
Under starter and business plans, you can access most of Brax’s features by using:-
- Unlimited Ad Accounts
- Unlimited Users
- Campaign & Ad Management
- Dayparting
- Unified Reporting
- Automatic Optimization
- Calculated Metrics
- Power Editor
- Scheduled Rules
- Bid Templates
If you upgrade to enterprise plans, there you will be getting add on more services like-
- Brax Data Services
- Custom Revenue Integration
- Executive Support
Enterprise Gold
Under the Enterprise Gold plan, you can manage ad campaigns worth $250,000 per month by paying $1,499 per month with the overage bill at a 1% rate.
Enterprise Platinum
If your ad expenditure is even more than that, you can take the Enterprise Platinum plan, where you can manage ad campaigns worth $1,000,000 per month by paying $2,499 per month for Brax service with the overage bill at a .25% rate.
Also, Under the Enterprise Platinum pricing, you would be getting a Slack support channel to connect with their support team and resolve your issues whenever needed.
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Final Verdict- Brax Reviews
Brax has established itself as one of the best platforms to bulk manage native ad campaigns. Based on user experience, it is quite feasible to use and has excellent support services to cover up the minor issues they have experienced.
From our studies, we have found that most agencies and mid rage companies have found this tool suitable for their business. It has really made it easier for them to optimize and update their native advertising at a new level.
While reading some Brax reviews, we get to know that their customers are quite satisfied. Simply saying, many of their customers believe that using Brax for their native ad management really helped them to quadruple traffic on their website. And it also helps them generate more revenue in their business.
So overall, we concluded it is one of the best options for marketers who want to upscale their business through native advertising.
